It’s okay to click unfollow
Every so often Twitter runs a purge of inactive users and accounts, when it happens you will see followers drop off your profile. Even the folks at Twitter realize that it’s okay to hit unfollow, I do it all the time. Shocked? Don’t be. There is nothing wrong with clicking unfollow and in some cases even the block button is okay to hit too.
Why do I do it? Well, in most cases it is because I get no value from that person and my connection with them. Many will argue you have just removed the viral-access from their connections (you tell two friends, they tell two friends and so on – well, on Twitter that number could actually be two thousand or even more), but sometimes those people may not be connections you want to have or be associated with.
I tell all my clients the two main standards I have for not connecting with someone; naked pictures and blatant swearing… though recently I have added overzealous sales pitches and using the @reply to mention other people along with a sales link.
I use social media primarily for my business as do my clients, but a lot of my personality comes out too. Overall I try to keep it fairly professional and would rather not be associated with certain actions I deem unprofessional.
There will be many people that disagree with me wholeheartedly on these choices and that is fine. The difference between us comes down to our social media strategy – our reason for being on Twitter. The point is to remember that it is okay to click the unfollow button when you want. It is your choice and no harm can come from doing this; in fact in some cases it can free up space so you can see your more valuable connections more often.
