I recently took a course through VAclassroom on Facebook fanpages, I had wanted to add more to my skills through this. One topic that came up was contests on Facebook and how they can help you market your business and make more connections.
I was the naysayer that brought up the fact that Facebook had rules in their terms of service and the promotion guidelines section about contests.. and it shocked a few people to hear this. Contests are popular on facebook and especially on fanpages.
You can run them but there are many rules/regulations you must follow and you also may require written permission from Facebook to do so.
This past week Facebook has made a few changes to their promotion guidelines, but the basics still remain the same. The biggest terms to make note of if you do plan to run a contest on your fanpage/facebook are the following:
3.4 You will not mention “Facebook” in the promotion’s rules except in the following ways:(i) “You can enter the Promotion through the [application name] application on the Facebook Platform. You can also find the application on the [tab name] tab on the [Page name] Page on Facebook.”; (ii) to fulfill your obligations under Section 3.7.
Section 4. Publicizing a Promotion on Facebook
You do not need our prior written approval if you are publicizing a promotion that is administered completely off of Facebook. However, we may remove any materials relating to the promotion or disable your Page or account if we determine that you violate these Promotions Guidelines, the Statement of Rights and Responsibilities or any other of our policies. If you publicize a promotion in any way on Facebook, in addition to the other terms and conditions contained in these Promotion Guidelines, without limiting your other obligations you agree to the following:
4.1 You will not directly or indirectly indicate that Facebook is a sponsor or administrator of the promotion or mention Facebook in any way in the rules or materials relating to the promotion.
4.2 In the rules of the promotion, or otherwise, you will not condition entry to the promotion upon taking any action on Facebook, for example, updating a status, posting on a profile or Page, or uploading a photo.
In a nutshell, you may need prior written permission; you cannot mention Facebook at all – on or off Facebook – except to say they are not affiliated with this contest. Asking people to make a wall post, become a fan or share anything on the facebook wall is not permitted.
It all comes down to following the rules and having a good foundation of your own – ie your blog, website, newsletter list etc. You need all these to be in place and working well to help support your social marketing efforts. I never recommend a client rely solely on social networks, your own foundation has to be string to support it.
My advice – read very clearly all these terms before undertaking any contest or promotion on Facebook. Be certain you are not violating their terms in anyway that could have the rug pulled out form under you and your Facebook community you have built. Trust me – losing a fanpage is not fun.
Technorati Tags: Facebook, Marketing, social networking