How Social is Social?
Social Media networking can be a great boon to your business, but one thing many people need to always keep in mind is that what you say/do online IS your online presence and it is important – if you are networking for your business – to remain professional.
I’m not saying you cannot have a good time or that everything you say on your networks has to be 100% happy and upbeat at all times. Trust me, I am never 100% positive, but I am professional.
I can be seen airing my frustrations of the day – but rarely anything that could be construed as an unprofessional. My gripes tend to be technical-related ones or ones that don’t offend people but make them see how ‘real’ I am.
A software program causing issues in my email program is okay to complain about – but you will never hear me venting about a client or frustration related to my clients. That crosses the line and I would never want people thinking – “Is she talking about me?”, or “That seems mean.”.
This is my number one lesson with clients.
Never say or do anything online that you wouldn’t do in person.
Pretend you are at a business networking event and act according to that. You will find this keeps it fun and professional and makes your time on social networking sites useful for your business and great for building relationships.
